Cafe owners: Why is great coffee important?
The quality of coffee in your business is more important than ever in attracting and keeping customers.
Recent market research on 25,000 customers in the UK found that "The main reason for visiting a coffee shop is the location (33%) and the quality of the coffee a close second (32%). Coffee quality was only 21% five years ago so people are definitely caring more about the coffee quality than ever before" (Limini Coffee, UK).
In Australia, IBISWorld business analysts report that: "Success for industry operators is often determined by the level of customer service, price, the quality of their coffee brand and how well they make a cup of coffee from the texture, temperature and taste of the milk, down to the amount of crema in espressos"(IBISWorld 2013).
With the industry becoming ever more competitive, barista training for your staff can ensure your coffee product is consistently of the best possible quality - helping you attract customers, earn their loyalty, and improve your profitability.
Recent market research on 25,000 customers in the UK found that "The main reason for visiting a coffee shop is the location (33%) and the quality of the coffee a close second (32%). Coffee quality was only 21% five years ago so people are definitely caring more about the coffee quality than ever before" (Limini Coffee, UK).
In Australia, IBISWorld business analysts report that: "Success for industry operators is often determined by the level of customer service, price, the quality of their coffee brand and how well they make a cup of coffee from the texture, temperature and taste of the milk, down to the amount of crema in espressos"(IBISWorld 2013).
With the industry becoming ever more competitive, barista training for your staff can ensure your coffee product is consistently of the best possible quality - helping you attract customers, earn their loyalty, and improve your profitability.